Introduction

Paramark requires geo-location attributes for each conversion metric for geo-testing purposes. If your organization is not currently gathering and retaining this data, the following document details the procedure to start doing so. We suggest using MaxMind as a service provider, although alternative providers can also be considered. An essential initial step for this undertaking is to guarantee the collection of IP addresses for all conversion events.

Technical Requirements

1. MaxMind Integration

• API Used: MaxMind GeoIP2 Precision: City Web Service (preferred)

• Authentication: MaxMind Account ID & License Key

2. Database Table Design

Create a new table called conversion_geolocation.

Security & Privacy

Pricing

Please refer to the GeoIP City Database pricing here.

Want to learn more about sharing your data? Check out other Paramark data sharing articles here