How to notify Paramark about updated campaign test/flight dates

If your campaign launch or flight dates change before go-live, send the updated dates to the Paramark team as soon as they are confirmed.

Include the following in your message:

• the new campaign start date

• the new campaign end date

• any post-test window or cooldown changes, if applicable

• a brief note on whether the delay is due to buildout, creative edits, or another operational change

Providing the revised dates early helps the Paramark team keep experiment timing, reporting expectations, and downstream planning aligned with the updated schedule.

If dates shift again after your first update, send the revised flight window again so the latest schedule is on record.

Want to learn more about experimentation? Check out other Paramark experimentation articles here